Advertisers prefer Google and Facebook’s digital ads because they are more efficient. Second, CBC’s advertising revenues have fallen substantially, like those of all the other broadcasters. For many, many years, CBC has been one of the most poorly financed public broadcasters in the world. Of these, the only one in the control of the government is money. It can be done, but it requires proper financing, creative talent, fine producers, and luck. programs has historically been very difficult.

Producing dramas, comedies, and documentaries that can compete against the flood of expensive, attractive U.S. The result is that it has always been a challenge to make English Canadian entertainment shows that Canadians will watch in large numbers. The Americans do not broadcast in French. This has never been true in the French market, where Radio-Canada has only one significant rival, TVA. Over the last 30 years, CBC has had to compete not only with dozens of Canadian rivals in its home market (CTV, Global, CITY, TSN, etc.) but multiple American ones as well (ABC, CBS, NBC, CNN, etc.). He is certainly right that CBC TV has lost audience share over the last decade (now just 5 percent of prime time) and performs very poorly compared to its French counterpart, Radio-Canada’s Ice Tele (25 percent of prime time).įirst, the English broadcasting environment has always been much more competitive than the French one. He appears to believe that since CBC’s audiences have declined significantly, there is no point in continuing to support it. Pierre Polievre has argued that CBC television should be eliminated he has proposed to leave Radio-Canada’s TV service intact.

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