There is a series of steps that you must take a prospect through to get them to buy.īut most business owners are blindly obsessed with trying to make a sale and the whole “closing the deal” part… More specifically they don’t know what the purpose of an ad is. You need to be a stone-cold killer to make your campaigns profitable. When clicks were $0.20 a piece.īut now, it’s just too competitive online. Their campaign structure is okay, their keyword selection is okay…their bid type is okay…Īnd their ad copy is, you guessed it…Okay. So that’s exactly what kinda work they do… “okay”. Some are even “good”… But a select few are…elite. More sunshine, rainbows, baby giggles and fun coupons.Ī lot of agencies are “okay” at what they do. Giving you a higher quality score on your ads.Ĭheaper clicks… better ad placement… and “high intent” traffic. They’re laser-targeted and they convert better. They provide its users (your prospects) with THE best experience possible. Well, they do exactly what it is that Google is optimizing for… It’s a lotta work…but these little puppies drive Google wild!Īnd get ’em hotter than a honeymoon hotel room. Then, write one super-targeted ad for that specific keyword. Here it is… and It’s what we call a S.K.A.G.Īnd It’s where you put just one single keyword (search term) in an ad group.

So, what exactly should you be doing….what is this “BIG Idea”?įear not, you greedy, little truth-seeker… This is the quickest and most certain way to murder your money! This might seem innocent – but hear me when I say this…. “Financial advice Sydney” – yea, why not? Let’s chuck that in there too! “Financial advisors Sydney” – yep, I’ll throw that one in also… “Financial planners Sydney” – I’ll add that Select a bunch of search terms – and then cram em’ all into one ad group.

Google adwords ppc